What is a Postback URL in Affiliate Tracking?
TL;DR : Operator brief for what is a postback url in affiliate tracking: explain server-to-server tracking with a simple postback example. The…
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Insights for iGaming affiliate teams
Compliance, growth tactics, fraud prevention and product updates.
What is FTD (First Time Depositor)?
TL;DR : Operator brief for what is ftd: define the first-time depositor event and why it is commercially important. The decision path…
What is GGR (Gross Gaming Revenue)?
TL;DR : Operator brief for what is ggr: contrast Gross Gaming Revenue with NGR and explain why deductions matter. The decision path…
What is NGR (Net Gaming Revenue)?
TL;DR : Operator brief for what is ngr: show the formula NGR = GGR - Bonuses - Taxes and its commission impact.…
What is a Hybrid Commission Model?
TL;DR : Operator brief for what is a hybrid commission model: explain how CPA and RevShare are combined in one deal. The…
What is CPA in Casino Affiliates?
TL;DR : Operator brief for what is cpa in casino affiliates: define Cost Per Acquisition and use a planning benchmark of $150-$300.…
What is RevShare in iGaming?
TL;DR : Operator brief for what is revshare in igaming: explain revenue share percentages and the monthly accounting model. The decision path…
What is an iGaming Operator?
TL;DR : Operator brief for what is an igaming operator: define the B2B casino or sportsbook brand that accepts player traffic. The…
What is a Casino Affiliate Program?
TL;DR : Operator brief for what is a casino affiliate program: explain the operator-affiliate relationship and the program mechanics. The decision path…