Platform Evaluation
Evaluation guide
Compare the operating model, not just the feature list.
Use this short framework to evaluate affiliate infrastructure with the same questions you would ask any serious vendor.
Ask first
Can the event path be explained?
Trace click, conversion, attribution, adjustment and approval without relying on a screenshot or a sales promise.
Ask next
Can the operating team own the answer?
Look for exports, permissions, auditability, clear integration boundaries and a process for exceptions.
| Area | What to inspect | Questions for the vendor |
|---|---|---|
| Tracking | Event path and reconciliation | Can we inspect raw-to-approved conversions? |
| Traffic quality | Signals, rules and investigation | Which alerts are visible and exportable? |
| Commission logic | CPA, RevShare, Hybrid, CPL and tiers | How are amendments and adjustments recorded? |
| Integrations | API, webhooks, reporting and dependencies | Is the documentation versioned and available before contract? |
| Evidence | References, scope and limitations | Can the vendor provide attributable proof? |
Continue the evaluation