What is an Affiliate Network?
TL;DR : Operator brief for what is an affiliate network: explain the middleman role of networks versus in-house programs. The decision path…
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Insights for iGaming affiliate teams
Compliance, growth tactics, fraud prevention and product updates.
What is Sub-Affiliate Marketing?
TL;DR : Operator brief for what is sub-affiliate marketing: define master affiliates and tier-two commission structures. The decision path for what is…
What is Negative Carryover?
TL;DR : Operator brief for what is negative carryover: explain how losses can roll into the next month under negative carryover. The…
What is Bonus Abuse in Casinos?
TL;DR : Operator brief for what is bonus abuse in casinos: define bonus hunting and show how it harms operator economics. The…
What is Affiliate Fraud?
TL;DR : Operator brief for what is affiliate fraud: cover bot traffic, bonus abuse, and cookie stuffing as three core risks. The…
What is Client-Side Tracking?
TL;DR : Operator brief for what is client-side tracking: explain pixel and cookie tracking and the limits of browser signals. The decision…
What is Server-Side Tracking?
TL;DR : Operator brief for what is server-side tracking: explain why cookie blocking makes server-side tracking valuable. The decision path for what…
What is a Postback URL in Affiliate Tracking?
TL;DR : Operator brief for what is a postback url in affiliate tracking: explain server-to-server tracking with a simple postback example. The…
What is FTD (First Time Depositor)?
TL;DR : Operator brief for what is ftd: define the first-time depositor event and why it is commercially important. The decision path…