Misleading Advertising

Marketing that creates false expectations — about bonuses, odds, risk or terms — measured by consumer impression, not advertiser intent.

Misleading advertising in gambling centers on material omissions: a “€200 free” headline whose wagering terms make the free money illusory misleads even though every word is technically true.

The standard applied

Regulators ask what an average consumer would understand from the whole presentation. Significant conditions must sit with the claim (not behind a click), qualifications must not contradict headlines, and “risk-free” is effectively banned language for offers requiring stakes. For affiliates, comparison-table shorthand is the danger zone — “200 free spins!” cells with terms nowhere in sight are exactly what enforcement screenshots look like.