Multi-Touch Attribution

Splitting conversion credit across several touchpoints in the player's journey instead of giving it all to one click.

Multi-touch models (linear, time-decay, position-based) distribute credit across every tracked interaction before registration. Marketing teams use them to understand channel mix; finance teams almost never pay affiliates on them.

The iGaming reality

Paying fractional commissions on modeled credit is contractually messy and hard for affiliates to verify, so multi-touch stays an internal analytics lens: it tells the program which “assist” affiliates deserve better fixed terms even though last-click pays someone else. Used that way, it’s one of the highest-leverage analyses a program can run.