No-Deposit Bonus
A small bonus granted without any deposit — an acquisition offer priced by registration data and conversion hopes, hedged with strict terms.
No-deposit bonuses (€5–€20 or spin packs) buy registrations: verified contacts, KYC data and a first session, at the cost of heavy wagering, low max cashouts and aggressive abuse controls.
Why programs pay less for it
No-deposit traffic converts to depositors at materially lower rates than deposit-intent traffic, and attracts bonus farms besides — affiliate deals price this in with lower CPAs or exclusion of no-deposit players from qualification. For content sites, no-deposit pages pull huge search volume of exactly this low-intent audience; monetizing them requires deals structured for it, not standard CPA terms that will disqualify most of what arrives.
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