Glossary term

Server Log Tracking

Recording clicks and events from raw server request logs rather than client-side scripts.

Server log tracking counts every request that hits the tracking or landing server — immune to ad blockers and JavaScript failures, and the most complete record of click volume that exists.

Where it fits

Logs are the arbitration layer: when an affiliate’s click counts and the platform’s dashboard disagree, raw logs settle the argument. They also feed bot filtering, since data-center IPs and headless-browser signatures are visible at the log level before they pollute conversion stats. No serious dispute-resolution process runs without log access.

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