What is iGaming? (The Complete Beginner’s Guide for 2026)
TL;DR : Operator brief for what is igaming: define the market and its operator, affiliate, and player-side layers. The decision path for…
Blog
Category: Blog
Articles, guides and product updates from the iGamingXpert team.
Streamer Partnerships in iGaming: Deals, Compliance and the Fake-Balance Problem
Casino streaming moves real acquisition volume through parasocial trust — and carries compliance and integrity baggage the standard affiliate agreement never anticipated.…
What Are Cookies on a Website? Meaning, Types, Safety, Consent and 2026 Browser Rules
Quick answer: Website cookies are small text files or browser-stored data that help a website remember information about a visitor. They can…
How to Spy on Ads in iGaming: A 2026 Playbook
💡 TL;DR: Effective iGaming ad intelligence requires mapping competitor systems—including landing pages, affiliate networks, and compliance—rather than just copying creatives, to reduce…
10 Best Affiliate Tracking Platform Options for 2026
iGaming affiliate tracking requires a focus on reconciliation, fraud prevention, and audit-ready compliance over basic click tracking, with iGamingXpert, Scaleo, Affise and…
Top 12 Sales Intelligence & Prospecting Software for iGaming Businesses
TL;DR Most sales intelligence reviews skip the one thing that actually matters for this industry: gambling and iGaming are classified as a…
Top 7 AI Tools for Affiliate Marketing in iGaming
In regulated iGaming, affiliate fraud and non-compliance create more than wasted spend. They introduce licensing risk, trigger operator escalations, and distort the…
How to use Pomelli – Google’s AI Marketing Tool for iGaming Businesses – Our Use Cases
We started testing Pomelli when we hit a familiar iGaming problem. We needed two brands to look and sound sharp, distinct, and…
Should Marketers Still Prepare for a Cookieless World in 2027?
Quick Answer: Should businesses still prepare for a cookieless world? Yes. Businesses should still prepare for a cookieless world, even though Google…