Affiliate Network

An intermediary aggregating many operators' offers and many affiliates in one marketplace, taking a margin on tracked business.

Networks sit between operators and affiliates: the operator lists offers, the network’s affiliate base runs them, and the network takes an override (typically 20–30% on top of affiliate payouts) for aggregation, billing and fraud screening.

Network vs in-house is a stage decision

Networks deliver instant distribution and outsourced admin — rational for new brands and market entries. Costs: margin, no direct partner relationships, and opaque traffic sources behind network sub-IDs. Most operators graduate to in-house programs for core markets while keeping networks for experimental GEOs, and the migration is smoother when direct affiliate relationships were cultivated from day one.