Active Affiliate
A partner currently generating measurable activity — clicks, registrations or FTDs — within the program's defined activity window.
Blog
Glossary Category: Program Management
Running affiliate programs: recruitment, portals, tiers, compliance monitoring and partner operations.
Affiliate Agreement
The binding contract between operator and affiliate covering commissions, obligations, compliance duties, and termination rights.
Affiliate Compliance Monitoring
Ongoing surveillance of affiliate marketing conduct — placements, claims, GEO targeting, RG messaging — against regulatory and program rules.
Affiliate Event
Industry gatherings — conferences, summits, program-hosted meetups — where affiliate deals are made and relationships maintained.
Affiliate Manager
The operator-side professional who recruits, negotiates with, supports and monitors affiliate partners.
Affiliate Network
An intermediary aggregating many operators' offers and many affiliates in one marketplace, taking a margin on tracked business.
Affiliate Newsletter
The program's regular communication to partners: offers, product updates, term changes, compliance notices and market intel.
Affiliate Onboarding
The intake process from application to first active link: vetting, agreement, account setup, and activation support.
Affiliate Portal
The self-service interface where affiliates get links, creatives, statistics, statements and payment history.
Affiliate Program
An operator-run partnership scheme paying third parties commission for referred players, governed by its own terms, tracking and payment infrastructure.
Affiliate Recruitment
The outbound discipline of finding, pitching and signing new traffic partners.
Affiliate Tier
Segmenting partners into service and terms levels — VIP, key, standard, long-tail — matching attention and terms to value.
Affiliate Whitelisting
Explicitly authorizing specific affiliates for restricted activities — paid search, specific GEOs, or sensitive placements — that default terms prohibit.
Banner Rotation
Automatically cycling multiple creatives through one placement, measuring and favoring the better performers.
Brand Bidding Policy
Program rules on affiliates bidding operator brand terms in paid search — usually prohibition, occasionally licensed exception.
Churned Affiliate
A previously active partner whose traffic has stopped — moved to competitors, lost their rankings, or left the vertical.
Creatives
The advertising assets — banners, landing pages, text links, video — a program supplies for affiliate promotion.
Dormancy Clause
A terms provision reducing or ending commissions for affiliates who stop sending new traffic for a defined period.
In-House Program
An affiliate program the operator runs directly on its own (licensed) software, owning partner relationships, data and payments.
KYB for Affiliates
Know-your-business verification of affiliate partners — corporate identity, ownership, sanctions and payment-details checks before payouts flow.
Maker-Checker Payment Approval
Maker-checker payment approval requires one authorized person to prepare a payment or change and another to review it before release. It is…
Master Affiliate
An affiliate who manages a downline of sub-affiliates, earning overrides on their production — a mini-network inside the program.
Media Kit
A publisher's document presenting audience, traffic, placement options and pricing to prospective advertisers and programs.
Program Audit
A periodic structured review of a program's economics, compliance, fraud exposure and partner portfolio health.
Program Migration
Moving an affiliate program between tracking platforms while preserving links, player attribution and commission continuity.
Program Terms
The public rulebook of an affiliate program — commission structures, qualification rules, payment schedules and conduct requirements.
Promo Materials
All promotional content a program authorizes affiliates to use — offers, copy, terms summaries, brand assets — with compliance constraints attached.
Segregation of Duties in Affiliate Payments
Segregation of duties assigns incompatible payment responsibilities to different people or controlled roles. An affiliate program may separate deal changes, commission approval,…
Super Affiliate
A top-tier partner whose volume materially moves program numbers — typically the top handful of accounts driving most FTDs.
Traffic Cap
A limit on payable volume from an affiliate — maximum FTDs or spend per day/month — protecting budgets and containing fraud blast…
Traffic Source Declaration
The affiliate's stated inventory of where their traffic comes from — sites, channels, methods — required at signup and binding thereafter.
Win-Back Campaign
A structured effort to reactivate churned or dormant affiliates with improved terms, fixes, or fresh offers.