Glossary term

Consent Signal Propagation

Consent signal propagation carries a user's recorded privacy or marketing preference through the systems that rely on it. Affiliate integrations need consistent identifiers, purposes, and timestamps so downstream processing follows the intended preference state rather than acting on an outdated or incomplete copy.

Practical example

Illustrative example: A preference change must reach 3 connected systems; 2 updates succeed and 1 remains pending for retry.

Scaleo application: integration pattern

For a Scaleo integration, document how consent signal propagation applies to the operator, integration layer, and reporting recipients. Check the actual product configuration, responsibilities, and applicable privacy obligations rather than assuming a tracking platform automatically fulfills the entire process.

Frequently asked questions

Related technical reference . The numerical example above is illustrative.

Scaleo integration reference. Verify the endpoint contract and configured features for your implementation.

Apply the term in context

For the broader operator context, read what is iGaming. Review payment processors for online casinos when tracing the player funding journey. To compare the commission assumptions in a worked scenario, calculate RevShare profitability.

See this metric live in your own program: explore iGamingXpert browse the full glossary