Conversion Deduplication Window

A conversion deduplication window is the period during which repeated copies of the same conversion are treated as one event. It limits duplicate credit after retries, delayed callbacks, or overlapping delivery channels while allowing genuinely separate transactions to remain independent.

Practical example

Illustrative example: A 24-hour window suppresses a second delivery of transaction T900 after 10 minutes.

Scaleo application: integration pattern

In a Scaleo integration, preserve the operator’s event, transaction, and click references when applying conversion deduplication window. Validate the callback mapping against accepted conversion records and the operator’s ledger rather than assuming that a tracking acknowledgment proves final financial acceptance.

Frequently asked questions

What should you check before using conversion deduplication window?

Define the transaction identifier and event type as well as the time limit; time alone cannot identify duplicates.

What is a practical example of conversion deduplication window?

A 24-hour window suppresses a second delivery of transaction T900 after 10 minutes.

Scaleo integration reference. Verify the endpoint contract and configured features for your implementation.

Apply the term in context

For the broader operator context, read what is iGaming. Review payment processors for online casinos when tracing the player funding journey. To compare the commission assumptions in a worked scenario, calculate RevShare profitability.