CPA (Cost Per Acquisition)

A fixed one-time payment to the affiliate for each referred player who completes a qualifying action — in iGaming, almost always a first-time deposit.

CPA pays the affiliate a flat fee per acquired player, typically triggered by a qualified first-time deposit rather than mere registration. iGaming CPAs commonly range from tens of dollars in loosely regulated GEOs to $400–$800+ for high-value regulated markets like the UK, Nordics or US states.

The operator’s exposure

CPA front-loads risk onto the operator: pay $500 for a player who deposits $20 and vanishes, and the deal drowns. This is why CPA deals always come wrapped in qualification criteria — minimum deposit, wagering activity, GEO restrictions — and why fraud screening on CPA traffic is stricter than on revenue share, where low-quality players simply earn the affiliate nothing.