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Glossary Category: Commissions & Deals

CPA, revshare, hybrids and every clause that decides what affiliate traffic actually pays.

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Admin Fee

A percentage deduction operators apply to gross revenue before calculating affiliate commissions, covering platform, payment and processing costs.

July 8, 2026 · 1 min read
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Bounty / Milestone Payment

A one-off payment for a defined non-recurring achievement — first FTD from a new GEO, content delivery, or campaign launch milestones.

July 15, 2026 · 1 min read
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Clawback

Reversing previously credited commissions after the underlying transaction is invalidated — by chargeback, fraud finding or qualification failure.

July 15, 2026 · 1 min read
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Commission Hold Period

The delay between a commission being earned and becoming withdrawable, allowing time for fraud checks, chargebacks and adjustments.

July 8, 2026 · 1 min read
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CPA (Cost Per Acquisition)

A fixed one-time payment to the affiliate for each referred player who completes a qualifying action — in iGaming, almost always a…

July 8, 2026 · 1 min read
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CPA Baseline

The set of minimum player-activity conditions (deposit size, wagering, sometimes redeposit) required before a CPA is payable.

July 8, 2026 · 1 min read
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CPC (Cost Per Click)

Payment per click on an ad or link — the pricing model of paid search and a benchmark unit across performance marketing.

July 8, 2026 · 1 min read
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CPI (Cost Per Install)

Payment per verified app install, used in mobile-first casino and sportsbook acquisition.

July 8, 2026 · 1 min read
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CPL (Cost Per Lead)

Payment per lead — in iGaming, usually a completed registration with verified contact details, before any deposit.

July 8, 2026 · 1 min read
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CPM (Cost Per Mille)

Payment per thousand ad impressions — a media-buying metric that appears in iGaming through display sponsorships and tenancy pricing.

July 8, 2026 · 1 min read
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Dynamic CPA

CPA pricing that varies automatically with measured traffic quality or player value rather than staying fixed per deal.

July 15, 2026 · 1 min read
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Exclusive Deal

Enhanced commission terms granted in exchange for the affiliate restricting competitor promotion — a category, page or site-wide exclusivity.

July 15, 2026 · 1 min read
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Flat-Fee Deal

A fixed payment for placement or exposure — a homepage spot, a review position, a newsletter feature — independent of traffic or…

July 8, 2026 · 1 min read
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High-Roller Policy

A contract clause capping or specially handling the commission impact of exceptionally large winning or losing players.

July 8, 2026 · 1 min read
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Hybrid Deal

A commission structure combining an upfront CPA payment with an ongoing revenue-share percentage on the same players.

July 8, 2026 · 1 min read
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Lifetime Revenue Share

Revenue share paid for as long as the referred player remains active — no expiry on the affiliate's claim to the player.

July 8, 2026 · 1 min read
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Listing Fee

A one-time or recurring charge some publishers require merely to be included on their site, before any performance terms apply.

July 15, 2026 · 1 min read
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Negative Carryover

When a month's negative net revenue (players won money) carries into following months, offsetting future affiliate commissions until repaid.

July 8, 2026 · 1 min read
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Payout Threshold

The minimum accumulated commission balance required before the program issues payment.

July 8, 2026 · 1 min read
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Performance Kicker

A bonus payment triggered by hitting agreed targets — extra CPA, a rate bump, or a lump sum for volume, quality or…

July 15, 2026 · 1 min read
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Positive Carryover

Unpaid commission balances below the payout threshold rolling forward to the next period rather than expiring.

July 8, 2026 · 1 min read
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Qualified FTD

A first-time deposit meeting all the deal's qualification criteria — minimum amount, GEO, payment method, wagering activity — and therefore payable.

July 8, 2026 · 1 min read
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Rev Adjustment

A manual correction applied to an affiliate's revenue or commission figures — for mispriced deals, tracking errors, fraud removals or goodwill.

July 15, 2026 · 1 min read
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Revenue Share (RevShare)

An ongoing commission paying the affiliate a percentage of the net revenue their referred players generate, usually for the player's lifetime.

July 8, 2026 · 1 min read
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Second-Tier Commission

Earnings from the activity of affiliates in your downline — the generic term for multi-level commission layers in affiliate programs.

July 15, 2026 · 1 min read
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Sub-Affiliate Commission

The override percentage an affiliate earns on the commissions of partners they recruited into the program.

July 15, 2026 · 1 min read
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Tenancy Deal

A recurring fixed-fee arrangement renting a defined placement on a publisher's site for a set period.

July 8, 2026 · 1 min read
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Tiered Commission

A commission scale that increases with volume — more FTDs or higher NGR in a month earns a higher rate on all…

July 8, 2026 · 1 min read
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Wager-Based Commission

Commission calculated as a share of referred players' total wagering turnover rather than of net revenue.

July 15, 2026 · 1 min read