Performance Kicker

A bonus payment triggered by hitting agreed targets — extra CPA, a rate bump, or a lump sum for volume, quality or exclusivity milestones.

Kickers bolt targets onto a base deal: +€2,000 for crossing 50 FTDs in a quarter, +5% revshare while retention KPIs hold, a launch bonus for going live in a new market within 30 days.

Where they outperform rate rises

Kickers buy specific behavior for a bounded cost, and expire on their own — unlike permanent rate increases, which compound forever and anchor future negotiations. Renewal season tip: convert requested permanent raises into renewable kickers tied to the metric the affiliate claims will improve. Partners confident in their claims accept; the others were negotiating on vibes.