Affiliate Manager

The operator-side professional who recruits, negotiates with, supports and monitors affiliate partners.

Affiliate managers own the partner relationship end to end: prospecting and outreach, deal negotiation, onboarding, performance reviews, compliance monitoring and win-backs.

The role in practice

Good AMs are part salesperson, part analyst, part compliance officer. The analytical half is underrated: managers who read SubID reports, spot quality drift early and reprice deals on evidence outperform pure relationship-schmoozers on every program KPI. Ratio benchmarks vary, but one manager per 150–300 active accounts is a common load in iGaming, with top accounts getting dedicated attention.