Affiliate Recruitment

The outbound discipline of finding, pitching and signing new traffic partners.

Recruitment is the program’s own acquisition funnel: identifying sites and buyers with relevant audiences, reaching the operator of the asset (not the info@ inbox), and pitching terms that beat their current arrangement.

What actually works

SERP mining (whoever ranks for “best casino [GEO]” is the target list), competitor-program footprint analysis, conference pipelines, and sub-affiliate referrals. Personalized outreach citing the partner’s actual pages converts an order of magnitude better than template blasts — the top affiliates’ inboxes are a war zone of identical pitches. Recruitment quality shows up six months later in cohort production, which is the KPI to hold it to.