Flat-Fee Deal

A fixed payment for placement or exposure — a homepage spot, a review position, a newsletter feature — independent of traffic or conversions delivered.

Flat-fee deals buy position, not performance: €2,000/month for a top-three listing on a comparison site, a fixed price for a dedicated email send, a set fee for a “best casinos” table inclusion.

Pricing them rationally

The seller knows the placement’s historical FTD output; the buyer usually doesn’t. Ask for it, then convert: fee ÷ expected FTDs = implied CPA, and compare against your performance-deal benchmarks. Operators overpay for flat fees most often in month one and renegotiate by month three — skipping the overpaying phase is a competitive advantage. Blend with performance kickers where the publisher allows.