Reg-to-Dep Rate

First deposits divided by registrations — the intent-quality ratio and the operator's own funnel report card.

Reg-to-dep measures how many accounts fund: the joint product of traffic intent (affiliate’s contribution) and onboarding-to-cashier experience (operator’s contribution).

Reading it fairly

Benchmarks vary by market and KYC regime (verification-before-deposit rules depress it mechanically). Per-affiliate reg-to-dep segments quality: sub-10% flags incentive or bot traffic; unusually high with tiny deposits flags CPA-farming toward minimums. Operators quoting reg-to-dep in deal negotiations should expect sharp affiliates to counter with cashier and KYC questions — the ratio belongs to both sides, which is what makes it useful.