Click-to-Reg Rate
Registrations divided by clicks — the first conversion ratio, measuring landing-page fit and traffic intent together.
Blog
Glossary Category: Marketing & Acquisition
Player acquisition: funnels, traffic types, channels and the metrics that grade them.
Comparison Site
Table-driven affiliate properties ranking offers side by side — the highest-intent, highest-priced shelf space in the vertical.
Content Localization
Adapting content per market — language, currency, payment methods, regulation, culture — beyond translation into genuine local fit.
EPC (Earnings Per Click)
Commission earned per click sent — the affiliate's universal comparison metric across programs and placements.
NDC / NRC
New Depositing Customer / New Registered Customer — the funnel's two headline counts, and a chronic source of definitional confusion.
Organic Traffic
Unpaid search-driven visitors — the compounding asset class beneath SEO affiliates and operator content strategies alike.
Registration
A completed account signup — the funnel milestone between click and deposit where KYC friction and intent-quality first show.
SEO Affiliate
Affiliates whose asset is search rankings — review, comparison and content sites capturing gambling intent organically.