ASO (App Store Optimization)
Ranking gambling apps in app-store search — the mobile-organic channel under store gambling policies.
Blog
Glossary Category: Marketing & Acquisition
Player acquisition: funnels, traffic types, channels and the metrics that grade them.
Brand Search
Query demand for a brand by name — the measurable exhaust of marketing effectiveness and the SERP worth defending.
Click-to-Reg Rate
Registrations divided by clicks — the first conversion ratio, measuring landing-page fit and traffic intent together.
Comparison Site
Table-driven affiliate properties ranking offers side by side — the highest-intent, highest-priced shelf space in the vertical.
Content Localization
Adapting content per market — language, currency, payment methods, regulation, culture — beyond translation into genuine local fit.
Conversion Rate
The catch-all funnel ratio — always demand its numerator and denominator before comparing anything.
Email Marketing
List-based promotion — operator CRM or affiliate-owned lists — under consent rules that gambling enforcement treats seriously.
EPC (Earnings Per Click)
Commission earned per click sent — the affiliate's universal comparison metric across programs and placements.
FTD (First-Time Depositor)
A player making their first real-money deposit — the conversion event iGaming acquisition is priced and measured on.
Incentivized Traffic
Users paid or rewarded to complete actions — poison for deposit-quality metrics, banned by most iGaming programs.
Influencer Marketing
Gambling promotion through social personalities — reach with named-person trust, under advertising rules written for exactly this.
Landing Page
The page a click arrives on — where message match, load speed and registration proximity decide the funnel's first ratio.
Media Buying
Paid-traffic acquisition at scale — search, social, native, push, display — run by affiliates or in-house teams against strict platform gambling policies.
Native Advertising
Content-styled ad placements in editorial feeds — advertorial funnels under disclosure and platform gambling rules.
NDC / NRC
New Depositing Customer / New Registered Customer — the funnel's two headline counts, and a chronic source of definitional confusion.
Organic Traffic
Unpaid search-driven visitors — the compounding asset class beneath SEO affiliates and operator content strategies alike.
Paid Search Brand Bidding
Buying ads on brand keywords — the operator-affiliate conflict zone of paid search.
Player Funnel
The staged path from impression to loyal player — click, registration, deposit, wager, redeposit — measured and optimized per segment.
Pop Traffic
Popunder/popup ad inventory — bulk visibility at minimal cost and intent, the classic testing-ground traffic of aggressive affiliates.
PPC Gambling Policy
Search platforms' gambling advertising rules — certification, market permissions, and the affiliate-specific constraints under them.
Pre-Lander
An intermediate warm-up page between ad and offer — funnel storytelling with a compliance tightrope.
Push Traffic
Browser push-notification advertising — cheap, high-volume, variable-quality inventory in the affiliate media-buying toolkit.
Reg-to-Dep Rate
First deposits divided by registrations — the intent-quality ratio and the operator's own funnel report card.
Registration
A completed account signup — the funnel milestone between click and deposit where KYC friction and intent-quality first show.
Retargeting
Re-advertising to prior visitors — funnel-recovery mechanics constrained by consent rules and gambling-audience sensitivities.
Review Site
Affiliate properties reviewing operators — the trust-brokering format regulators, players and Google all scrutinize.
SEO Affiliate
Affiliates whose asset is search rankings — review, comparison and content sites capturing gambling intent organically.
SMS Marketing
Text-message promotion — the highest-attention, highest-regulated channel in the gambling mix.
Streamer Traffic
Player acquisition via live casino/slots streamers — parasocial reach with distinctive compliance and quality profiles.
Traffic Quality
The composite worth of a source's players — retention, value, fraud-cleanliness — the variable all deal pricing tries to capture.