Registration

A completed account signup — the funnel milestone between click and deposit where KYC friction and intent-quality first show.

Registration converts visitors to accounts: form completion, verification steps per market, and the handoff to deposit flows.

What the step reveals

Click-to-reg rates grade landing relevance and form UX; reg-to-dep rates grade traffic intent and cashier friction — segmented by source, they’re the earliest fraud and quality signals available (bot registrations fail depositing; incentivized traffic registers and vanishes). Regulated-market KYC-at-registration shifts conversion costs upstream, which GEO-level funnel benchmarks should reflect before anyone panics about a “broken” market.