Glossary term

Bounty / Milestone Payment

A one-off payment for a defined non-recurring achievement — first FTD from a new GEO, content delivery, or campaign launch milestones.

Bounties pay for singular events rather than flowing volume: €1,000 for the first 10 FTDs from a newly regulated state, a fixed fee on publishing an agreed content package, launch-week bonuses during a brand release.

The niche they fill

New-market launches and content partnerships have upfront costs that per-FTD economics don’t cover — bounties bridge that gap without permanently distorting the rate card. Define completion criteria in writing (what counts, verified how, paid when); bounty disputes are rare but purely self-inflicted when terms lived in a Skype thread.

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